Jakob Nielsen People Quotations

They problem is, can people trust them to be independent reviews, or do they feel like it's more and more sales information?

People have to want to change before there's any chance of helping them do so.

The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?

People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.

People are extremely good at screening out things and focusing in on a small number of salient page elements.

People all over the world are experiencing unprecedented levels of empowerment.

It's an extra burden on the user, too. People are on the Web not to enjoy your Web design, but to get something done.

People give up if the item is not found where it's expected to be,