When gas is $3 a gallon the retailer is responsible for about 4 percent of the cost, but they are getting 100 percent of the abuse.
There is a 12-cent per gallon normal retail markup. But usually, the profit margin is about two cents a gallon.
Stores are figuring out you make more selling a 12-oz. cup of coffee or a 12-oz. bottle of water than you can selling a gallon of gas.