Jeremy Bowler Lending Quotations

On average, customers utilize an additional 1.57 products or services from their home equity lender, and the number increases substantially among lenders with satisfied customers. With this in mind, cross- selling products can be extremely beneficial for lending institutions that have been successful in satisfying their customers.

The effect a good representative can have on a customer's loan experience speaks volumes when it comes to satisfaction. The process of securing an equity loan can be complicated, so the loan officer can be seen as the 'saving grace' by a customer whose loan process has experienced some bumps in the road. We find that a representative who is courteous, friendly and keeps the customer well informed throughout the process can have a major impact on how the customer views the lending firm as a whole.