We grew up watching Woody Allen and Albert Brooks movies, and we see this neurotic, annoying, unlikeable male at the center of a story, and people root for him anyway. I think that's really what we have been craving as women is the hero who doesn't look perfect and doesn't act perfectly.
Whether you're writing television or movies, at some point you're going to encounter a male executive or investor who's going to say, 'I don't like that woman. She's unlikable.' And often, it's literally for being a regular human woman as opposed to an attracting human woman.
I've been playing with this idea in my mind that the hero's journey that we're all taught as screenwriters may resonate more specifically for male protagonists and maybe even male viewers.
If there's a woman who is exhibiting her femininity or performing her femininity, it's always seen as meant to pull in the male gaze.