Jim Abrahamson Business Quotations

The target has always been the mid-week road warrior that was the baby boomer mentality. Now, the market is more fragmented and people are mixing business with leisure.

We want to be able to service our customers' needs. Our vertical integration strategy allows us to do that for conventions and meetings at full-service properties, transient business at select-service properties and to fill extended-stay needs.

We're an ROI, margin-driven company. We like to listen to franchisee input because they're in the business every day.