Jim Silver Playing Quotations

Companies are really pushing the boundaries with innovation. We'll see things that you might not typically consider to be a toy. That's because the whole shape of what kids are playing with now has changed dramatically.

The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.