Once you open that door to a values conversation, it's going to undercut a right-wing economic agenda, which values wealth over work and favors the rich over the poor, or resorts to war as the first resort and not the last.
You change society by changing the wind. Change the wind, transform the debate, recast the discussion, alter the context in which political discussions are being made, and you will change the outcomes... You will be surprised at how fast the politicians adjust to the change in the wind.
We have to distinguish between people we can win over and those we can have a clear public conversation with. We are winning the battle on evangelical Christian college campuses; it's just under the radar. We can't give up on everybody. We have to take back the faith.