For many years, it seemed as if nothing changed in Norway. You could leave the country for three months, travel the world, through coups d'etat, assassinations, famines, massacres and tsunamis, and come home to find that the only new thing in the newspapers was the crossword puzzle.
You can't visit readers where you think they are. You have to invite them home to where you are and try to lure them into your universe. That's the art of storytelling.