When we compile a petition, we often have members go to their representative's or Senator's offices and deliver it in person. This way they can experience a real connection with the staff.
What we do is not going to be successful unless our members care about it.
Moveon is not a one-way broadcast media. The Internet, when used best, is a two-way media. We have a forum in which people can post comments and those comments can be rated. We get a sense of what people feel most passionately about.
The data that kind of shocked me and got me started on this book was finding out that mothers get paid a lot less for equivalent jobs.
We aim to express the passion of our members in something actionable that we can all in fact do.