John Fleming Shop Quotations

As much as 85 percent of U.S. households go to Wal-Mart and we get 100 million visitors a week at the stores. Yet everyone who goes there buys consumables but not apparel or electronics, which are two huge categories, ... We want to complete the shopping experience for our loyal customers and as well as appeal to a different kind of customer.

By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.

We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.

Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience.

This project has been on the table for almost a year and during our recent trip to VSDA (Video Software Dealers Association) show we began finalizing our supplier. Baker & Taylor offers us the opportunity to expand our product line to our members and non-members alike, and will allow us to provide a one stop shopping for all of the family entertainment needs. We look forward to availability of the additional products on our website before the upcoming holiday season begins.

This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.

This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.