John Glass Items Quotations

If people started eating less Big Macs and Double Cheeseburgers, it would be a problem, ... Those are nice high-margin items for McDonald's.

Instead of focusing on opening new stores, the company is investing on improving its existing stores, ... Second, McDonald's is doing a good job with product innovation and improving quality. It's a philosophical change whereby instead of selling burgers cheaply, it's now selling better menu items at a higher price and consumers are paying for it.