There are people who believe in an absolutely transparent prose; with every respect for clarity of expression, I don't.
People tell me they laughed hard enough to wake their spouses, that they've given away numerous copies to friends, and that it's the one Trek book they'll give to people they wouldn't expect to like others.
The people who don't like it tend to dislike it intensely. That's unfortunate, but not surprising when one deliberately goes against audience expectations.