John Taylor Price Quotations

The price point is certainly an impressive value statement, ... I think the going assumption is you have to pay about $10 a month to be involved in a gaming community like this, so to offer a one time fee of $49.99 is going to make it a lot less challenging for kids or teens to get permission to play. I think it's a key price point position.

I think Sony will do a price cut in the fall. Now, if Xbox were to catch fire and look like it's going sell 5 or 6 million units, then Sony may change it's mind, but I don't think that's going to happen.

Opening price points are still where they were. In other words, you still launch at $49, but after a few weeks go by, demand dries up. So you're not seeing games hold the price point as long.

(The PC) is definitely suffering, ... You've got to realize that the performance difference between a high-end PC and a console has really narrowed ... The sweet spot of the markets, in terms of price performance, has shifted.

In the past, the perception that something has a premium price point has led to the demise of the platform. You can look at Sega as an example of that. You can look at 3DO as an example. Microsoft is going to be incredibly sensitive to that.