Jonah Lehrer Creative Quotations

Every creative story is different. And yet every creative story is the same: There was nothing, now there is something. It's almost like magic.

If you're trying to be more creative, one of the most important things you can do is increase the volume and diversity of the information to which you are exposed.

Creativity shouldn't be seen as something otherworldly. It shouldn't be thought of as a process reserved for artists and inventors and other 'creative types.' The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

In fact, the only way to remain creative over time--to not be undone by our expertise--is to experiment with ignorance, to stare at things we don't fully understand.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.