I think that there are some people out there who kind of have their head in the sand. I think that the challenge to the exhibitor is how to have a better theatrical experience, to compete with the home experience.
The theatrical distribution business for smaller, specialized films has become more challenging, and we saw this as an opportunity to create a national art house to be available to everybody from the outset.
So much great film has fallen by the wayside. The studios are collapsing the window between the theatrical release and the DVD. We're taking that one step further.