Happiness is not the same as life satisfaction, while neither are identical to what we might call flourishing.
Rules matter, and to be rules they need to be universal in form: always do this, never do that. But it is foolish to rule out in advance the possibility that an occasion might arise when normal rules just don't apply. Rules are not there to be broken, but sometimes break them we must.
Big sporting events and spectacles might give the national morale a shot in the arm, but they are too transient and taste-specific to stand as robust symbols of nationhood.