We're just taking people and shifting them from taking photos anyway to taking them on Instagram.
A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.
I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.
The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
With Instagram, the focus is on the present tense.
Instagram is a media company. I think we're about visual media.
Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.
We just want to build a company that focuses on the love of Instagram.
I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.