Lonnie Miller Media Quotations

First-time buyers dependence on Web-based media validates the need for an aggressive interactive strategy to court them on the manufacturer and retail level. The Internet's relevance in the 18 to 30 year age group has reached critical mass and is completely reconfiguring how car companies need to reach out to first-time buyers.

First-time buyers' dependence on Web-based media validates the need for an aggressive interactive strategy to court them on the manufacturer and retail level. The Internet's relevance in the 18-30 year age group has reached critical mass and is completely reconfiguring how car companies need to reach out to first-time buyers.

Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.