Lynn Jurich Consumers Quotations

Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up.

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.

Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.

Since Sunrun introduced solar as a service in 2007, it has become the preferred way for consumers to go solar in the nation's top solar markets. Sunrun has deployed more than $2 billion in solar systems and has raised more than $300 million in equity capital.

With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option.