From the consumer perspective, what happened in the U.S. 10 years ago and Europe five years ago is now happening in Russia. People are beginning to understand that e-commerce is easy and safe.
I think Russia is a difficult country, and it's very difficult for people to adapt here, especially if they don't speak the language well.
That's the mantra I use when the team tells me something is too complicated. People keep saying, 'We need more prioritization.' I say, 'Guys, what you want is less work. And that is not going to happen.'
Within Internet users, you have a big chunk of people who can convert to online shopping.
I am an optimist. I believe the future is bright. I think people who see life painted in dark colors are the ones who do not take ownership.
I can be more cold than people would like me to be.