Mark Changizi System Quotations

Company logos, for example, are meant to be recognized, and we found that logos have a high correlation. Shorthand systems, which are meant to give a note-taker speed at the expense of a commonly recognizable system of symbols, do not.

Evolution has shaped our visual system to be good at seeing the structures we commonly encounter in nature, and culture has apparently selected our writing systems and visual signs to have these same shapes.