Paul Rice Quotations
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Across Quotes
If it sells well, our hope is McDonald's will embrace this across their entire system and all 13,000 stores will convert to Fair Trade in the next year or two. With McDonald's, I think that sends a very powerful signal to the entire industry. Fair Trade is here to stay and mainstream Americans are concerned with fairness and they are willing to buy it.
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Self Quotes
Fair Trade is a market-based, entrepreneurial response to business as usual: it helps third-word farmers developing direct market access as well as the organizational and management capacity to add value to their products and take them directly to the global market. Direct trade, a fair price, access to capital and local capacity-building, which are the core strategies of this model, have been successfully building farmers' incomes and self-reliance for more than 50 years.