The trick is to get other people to promote it. When we...

The trick is to get other people to promote it. When we built an application for human resources, they sent a broadcast e-mail espousing how phenomenal it was. If I had sent a message saying, 'Look at this great thing we did for HR,' no one would have looked at it. Instead, we started getting e-mails from other departments, asking if we'd develop applications for them.