Giving people in India, for instance, the opportunity to...

Giving people in India, for instance, the opportunity to take out a small loan so they can pay to connect to the water utility in their slum. What we're finding is that even poor people can participate and contribute to solving their own problem. If we replicate this in other countries, like we'll be doing in Bangladesh, and are doing in Kenya, it'll allow a lot more people to get access to safe water.