It's been interesting, in a little bit less than nine months...

It's been interesting, in a little bit less than nine months weve gone from trying to convince people that :30s and :15s were a viable option, to now were responding to requests for even shorter length commercials. Weve had major national agencies come to us and talk to us about what were now calling 'ad-lets,' which are five-second commercials. Weve had requests for seven-second commercials. Its really spawned a different kind of conversation and a different level of participation with our advertising partners. Thats all really very encouraging.