Advertising Quotations | Page 9

I think adding Common Short Codes to print advertising is the best option. A user just has to send a text message to get an SMS message with embedded link back to a Web site.

leaves the company highly exposed to ad revenue at a time when the online advertising environment is deteriorating.

Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.

Many people use the newspaper but don't read it. A lot of people are as engaged with the advertising material as they are with the editorial content.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Scott's contributions to America's newspapers go far beyond leading the advertising and research teams in San Diego.

Search is brewing at a much faster rate than display advertising. The display piece of Internet advertising is about six percent of the total share. If you add search it will exceed 10 percent, which is a fairly major milestone.

We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can.

We started at such a low base (for advertising) as we tried to convince Madison Avenue that this was a national sport that we've been playing catch-up,

We start advertising in late January for the March event. Last year we had about 350 participants who raised $20,000. This year our goal is to have 450 participants with a goal of $30,000 raised.