Brand Quotations | Page 8

Now, what you have is a flight to quality and you have a consolidation phase in this space. It's our plan to be a consolidator and to capitalize on our currency and our brand name,

NYSE will move from selling a single product to hosting a variety of products linked to its strong brand name.

Now that the e-commerce companies have weighed in, Congress will have to take a look. These are the brand names of the 21st century.

Now that we're getting some third, fourth, or even fifth-time purchases, people are buying more and more on their perception of a brand and the experience they've had with a product. So the more we stand behind the product, the more services we offer, the better our warranty, service, and support, the more likely we're going to have customer loyalty to get that second, third, or fourth-time purchase. It's a very critical part of our market share protection strategy.

Sometimes when we are labeled, when we are branded our brand becomes our calling.

Yahoo's branded business should benefit from a combination of volume and pricing growth, driven by the holiday shopping period and by continued migration of ad dollars online.

Yahoo is the largest destination for brand advertisers. Unfortunately, it has been overshadowed by search.

Yahoo is still in many ways the definitive brand of the consumer Internet, but I don't think they can or should compete with Google any longer. That game is over.

Yahoo is operating on revenues of about $25 million. I have them on a hold rating right now because I'm scared at the valuation of their stock. But people want to invest in the Web and the branded franchise name, and Yahoo is the franchise leader.

We're proud of our heritage in West Virginia, and we're proud to move to a brand that has a long-standing place in our country's banking history. Through expanded products and services, our combined company will make banking even more convenient and efficient for Chase customers in our region.