Url Quotations

Be careful not to start a company that really belongs as a feature of another company, like the 25 Twitter URL shortener companies out there. Pick a real problem that's here to stay.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.

For several years now, search engine marketing and optimization has dominated online marketing, and this data shows why: it's far more effective at converting visitors into buyers than most other acquisition sources taken as a whole. But as this data also shows, the best conversion rate still comes from good old fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.

If the business model didn't work, the URL won't travel.

On the URL bar, there is an arrow on the right-hand side and there is a list of the addresses that the children have searched.

Bloomberg is now, in a loose sense, a portal. We provide our customers with Internet content, and we direct them to the appropriate content on the Web. For example, if you were looking at IBM information on Bloomberg, we can add a URL that you can click on to get to IBM's Web site.

The best conversion rate still comes from good old-fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.

If you're a Firefox user, you get accustomed to your history and the URL bar and finding things. That should be available on your mobile phone as well.