A traditional network is still the only way for a big advertiser to get a big audience.
They obviously have owned up to the fact that this is the way they are going. They don't feel comfortable about the network business they're in.
Maybe it was accelerated by the disappointing second quarter.
Three weeks ago, you had a surprisingly strong performance by 'Deep Impact.' Next week, 'The Horse Whisperer.' A year ago, 'The Lost World' didn't have competition.
