Advertiser Quotations

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

We have said all along that we are dedicated to finding ways to bring our advertiser partners along with us as we embrace new ways of doing business in the world of digital media. This unique project has allowed us to offer our advertisers the ability to deliver increased effectiveness in their messaging through targeted and engaging interactive ads that offer compelling consumer experiences.

For the third quarter in a row, revenue figures mirror the reality of the marketplace, which includes advertiser success and revolutionary research that proves online advertising's effectiveness. Our prognosis for a continued and steady recovery is being realized and the outlook remains bright.

To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.

Our growth was strong across all measurements -- traffic, unique users, registrations, bookings and revenue -- indicating growing consumer and advertiser validation of Excite as a leading gateway to the Web and as a provider of highly personalized online services,

Remarkably, under this pricing scheme, it is optimal for each advertiser to bid his actual value per click, regardless of what other advertisers do.

We do think it gives some value to the advertiser because people do look for them.

Weaker sports are going to have more problems in a weak economy. The big sports tend to take up most of the money. An advertiser with a limited budget is not going to buy women's soccer if the choice is that or college football.

As the lead advertiser in the publication they've not only, in my mind, embarrassed themselves, but they've embarrassed us.

A traditional network is still the only way for a big advertiser to get a big audience.

Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.

Each advertiser pays what it's worth to them, ... law firm marketing products.

It would be as if a print advertiser said 'Gee, The Wall Street Journal reaches all business people in the U.S., so why do I need to advertise in other business publications?' But the truth is it does work to advertise elsewhere.

TechTarget's commitment to accountability and advertiser ROI has made its online properties our preferred media for lead generation, ... When we learned TechTarget was bringing that same commitment to online branding, we were quick to sign up. As a result of our TargetROI: Brand program with TechTarget, we can now demonstrate conclusively that banner advertising with strong creative on a TechTarget site enabled us to achieve dramatic shifts in awareness, consideration, and purchase intent. We believe this will create a climate that will help us convert future leads to sales more quickly.

As a company, why would I take the risk? I don't think there's a major advertiser that will take the chance, even if he's reinstated, not unless there's a whole lot of other evidence came out that he never did anything wrong.

There were some concerns about paid-search pricing, ... but we observed no obvious changes in advertiser behavior during the quarter and that seems to be borne out by Yahoo!'s results.

They're at the cutting edge of this, There's an audience and advertiser interest. So the first order of business is to get content and get it launched.

As more and more small advertisers start embracing the web, it's crucial that the tools we use to serve these clients be robust, easy to manage and cost effective for both the advertiser and the publisher.

A rich media ad could be worth more to an advertiser than a text ad -- it tends to be longer, more engaging and you can make the case for your brand in a more compelling fashion.

If the prime real estate is turned over to an advertiser - and there is no mention that this is advertising - that's a significant problem.

If you're an advertiser that loves pop-ups, and suddenly there's a large percentage of the Internet audience that can't see those ads, you'll react negatively.

I don't know how they get an attraction out of this. Look at the top films and tell me who's starring in them. If I were an advertiser on the Oscars, I'd look for something else. This is not going to give Hollywood a chance to promote the idea of going to the movies for entertainment.

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

The truth is that a very small number care very deeply about these issues, and they make for very good story lines on right-wing TV and radio. But in the end, an advertiser wants to to be seen as sticking to a set of values and not twisting in the wind.

The class action settlement is consistent with the settlement principles announced in connection with our major advertiser settlement program and is intended to treat all advertisers fairly,

All of the media companies are interested in the Internet. They have to go where the advertiser dollars are going.