Bill Carroll Quotations | Page 2

Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.

Advertisers work on the premise that younger people haven't established a brand preference yet haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.

No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.

Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.

They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.

If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.

If you looked at this past fall, there was a certain degree of confusion, with the Martha Stewart and Donald Trump versions. I think now it'll be a bit clearer for the audience.

A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.