We have increased results by more than 400 percent in the last two years because we have the right tools, people and process in place.
I think in the past we've had bigger names on the team. But we still have talent here.
When the customer arrives for their test drive, they will have a reserved Internet parking spot and the car they inquired about will be pulled up and warmed up in the winter or cooled down in the summer.
We weren't making shots; that was the biggest thing. I had a few shots I should have made.
The team you will start seeing is the one that was competitive against Oklahoma and the one that beat TCU. We're just getting everybody back, and we're starting to come together.
Now, instead of strongest newspaper ad, you have to have the strongest Internet presentation.
It seems to be the story of the season.
It's frustrating because we had open looks. But you have to make shots. The triangle got us some good looks, but you could tell we were getting frustrated because we weren't making shots.
The best thing a coupon does is that it helps track who's been to the Internet. A lot of customers walk through the door and you don?t know it was an Internet customer.
It's a must-win game. We can't afford to be 0-3. That's a hole we'd rather not be in.
Not as much as you would think. But it's on our minds.
Houston's a great team, and we haven't played well on the road. We just have to put this loss behind us and go into Houston with a different mindset.