Chris Crotty Quotations

With the market for Portable Media Player (PMP) semiconductors essentially doubling to $6.4 billion in 2009, the stakes in the portable video-processing market are high.

We're looking at probably in the neighborhood of just under 150 million units over the next five years.

Set-top boxes may not have the coolness factor of MP3 players or digital televisions. But growth is steady, and key developments like MPEG-4 and IPTV make this a particularly important period in the market.

Right now, Microsoft is very interested in gaining market share. In order to do that, they need to take advantage of the fact that their console is out before the PS3 launches.

While 3D has been popular in the PC and game console market, to date there has been little penetration of 3D graphics and sound in consumer applications that require low power and reduced cost. ZEVIO will enable 3D capabilities in these applications while maintaining the retail price points and low-power consumption required by the consumer market. With its unique combination of media processing and advanced graphics, ZEVIO is positioned to penetrate a potential market of over 300 million units in 2005 and 400 million units by 2009.

This could be a giant bluff. The record labels are renegotiating with Apple this year. They may be looking to strengthen their position.

Consumers are more likely to buy a second television or DVD player for the bedroom or perhaps a second MP3 player for the gym bag.

How do you compete if you can't get the memory you need? And even if you can get it, you're not able to sell the volume needed to negotiate a better price.

By the end of the year, manufacturers will launch dual-format players and holdout studios will announce support for both standards.