Chris Sherman Quotations

We are starting to see some genuine differentiation between the major players.

Bigger players have multi-million ad budgets. The fact that they have to bid a couple of dollars on key words isn't so attractive to them. However, they can't ignore the size and reach of the audience,

It's like buying or leasing a car. It's up to you to decide which option works best.

It will be one device, where we search, do instant messaging and watch TV.

I really like that approach. That makes it more interesting for somebody who is interested in those viewpoints but isn't interested in becoming a power searcher.