Gail Lavielle Quotations

Overall, things are changing. We have to be relevant to a broad range of customers. Price is important, but we are also concerned with value. Value is not just price. It is assortment and convenience.

Price, price, price. We're looking at value instead of price and trying to offer good value to a broader range of people coming into stores.

We hope if we take care of our customers by giving them the best value in the marketplace, they will continue to come to us as a primary destination. We don't think they will be disappointed.

We are seeing nice traffic up to the last minute. We think (the holiday season) is going right down to the wire.

We were very pleased. We opened early, and people came to us first.

The only thing we take into consideration when we decide to sell something is whether we think there's demand among our customers. We're a retailer. We want to sell things our customers will buy.

We're hoping to help a segment that's already shopping at our stores but wasn't necessarily finding what was essential to them.

We were pleased with what happened yesterday in terms of sales and think the approach that we took in being aggressive on all levels was appropriate.

We were pleased. We thought people did come to us first.

Save More, Smile More. With that ad, it moves from Wal-Mart smiling at you to the customer smiling.

It's all part of our strategy of ... taking a much more aggressive approach to the holidays on all levels.