There are people who like the simplicity of getting all this in one bill from one company. There are a lot of other people who get bill shock from getting one bill for all these services.
These days, what the cable companies offer and what the phone companies offer is mostly the same.
It's unusual, to be honest, to have a vendor recognize that there are things being done well.
The vast majority of enterprises have been waiting for the technology to get more robust. Or waiting for something to go wrong.
This is aimed at young people. It's a cheap way for them to give it a try.