Jim Bankoff Quotations

I've always said that if you can get the best people who are good at what they do, but more importantly are passionate about what they do, you'll succeed.

We knew it would be big, we didn't know it would be this big,

What we're finding is, in the case of our space shuttle coverage or Live 8 coverage, people are getting more sophisticated. They are comfortable having their own control. They don't necessarily need a whole lot of editing on top -- they want information, but they can be in control of how they consume that information. They don't necessarily need a host guiding them.

We wanted to make a statement. The new AOL is optimized for today's high-speed (Internet) user.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.

This exciting and groundbreaking combination allows our audiences to be able to do a 'deep-dive' into a vast array of compelling topics that keep them interested and entertained on our network of properties, day after day.

AOL was a roller coaster ride. I was lucky and privileged to be a part of it, both the ups and the downs.

A number of ideas are planned, and part of what we're trying to create will take the user by surprise.

When you're talking about capital and financial things, which I certainly pay a lot of attention to, I base those decisions on one question that I typically ask myself, which is 'Does it help us to build a better company?'