Jon Goodman Quotations

Good ideas are a dime a dozen. People who can implement those ideas are as scarce as hen's teeth,

It's understandable why he did what he did in the context of a couple of very strange years where all the rules went by the wayside, ... But you can't be hopping on the caboose.

Before they started on the business plan, they should have known about the market, ... You really have to know your customer. These guys had never been in a plumber's office. They don't know anything about electricians. And they waited too long to find that out.

All the rules went by the wayside for a couple of years and this company was no different. Had they started earlier, in 95 or 96 they may have gotten funding, but the outcome would have been the same.