Jonathan Ward Quotations

I would be concerned that a hastily done study would not come up with any definitive results and then would be used as an excuse to draw the conclusion that there is no effect.

Our best opportunity to build shareholder value is to have fewer priorities and to pursue them with greater intensity. We have applied that thinking to both our strategies and our portfolio. This action reflects the company's continued commitment to brands which have the ability to achieve sustainable national market leadership and a high potential to achieve significant and consistent growth in share, revenue, and return on capital.

I don't see what they hope to accomplish in that time period. I could see them taking six months to just get organized to do something.