Many of the facilities, tools and systems developed over the past 10 years can still be used for HD DVD. That translates to a much more rapid time to market, and a smoother and more economical transition.
I don't care how golden your eyes are, you can't just look and be able to tell which one is which. The difference is not in video quality.
We've made no determination to ask for another increase in rates. I won't speculate on any possibility of that in the future.
The one thing we see repeatedly is that once a consumer owns a high definition television, he or she immediately notices the difference -- so much so that viewing habits adjust in order to watch high definition content.
While we are concerned that our established HD DVD partner has chosen to make this announcement at this time, we remain supremely confident in the superiority of the HD DVD format.
There's no doubt that everyone has various agendas. But whatever their agenda, Microsoft's support has been a huge boon to HD-DVD.
The suggestion that all of these powerful and capable tools, especially authoring tools, and the support of the world's leading tech company, has been a negative for HD DVD, is simply absurd.
They don't care -- they just want to get their hands on these products and have them work.
They decided to go both ways. While it wasn't the happiest news I've ever heard, it's not really going to make change on how HD DVD goes to market.
The key is, what kind of experience can be delivered to the consumer? The cooler the experience, the better for the consumer, and we believe we offer the cooler experience.