It's about fun, what else would it be?
There's going to be a big-name celebrity host, and plenty of great entertainment.
This is just like what happened with wrestling. We'll probably end up buying them.
If you watch a six-minute film, and you're really watching it, it can be a profound experience. But you could sit through a two-hour action-adventure film and get absolutely nothing out of it, other than feeling your endorphins flow.
Audiences are so sophisticated these days. Blatant, in-your-face advertising just doesn't work.
They have a very Canadian take on RPS. This is an American league for American sensibilities.
