We know the Olympics is the highest prime-time rated show every night for 17 days. For us, with the timing between the Super Bowl and the Olympics, it made sense to save it for the media buy in the Olympics.
The reason we're advertising during the Olympics and not the Super Bowl is because they are very close together this year.
She has represented our country and the sport of figure skating so well for 12 years.
NBC will own prime time for 17 consecutive days and nights. This gives us the widest possible audience and allows us to showcase Visa products, services and messages.
We are doing it as a communications experiment to study how we can effectively use this new medium.
