Miles Flint Quotations

We are pretty agnostic. We can implement both in our phones. There is not a big difference.

We are beginning to deliver the differentiation in our product portfolio which Sony Ericsson promised at the start of the joint venture.

We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. In the fourth quarter, we continued to announce exciting new products at a variety of price points; from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.

We are growing revenues and share in markets that are themselves growing.

We've been working very hard in the Far East to find someone who could do this for us.

We see that coming, but I don't think that it is going to be a real volume market in 2006. It is certainly on the horizon.

This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.

We don't really regard it as stuck (in fifth place) in the sense that pursuit of market share for its own sake has never been a primary objective.

We expect the market to grow in steady fashion (in 2006).

There was a halo effect on the lower-end products. We're getting volume and traction all around the product range,

This has been a good quarter for Sony Ericsson, proving that our strategy of expanding the product portfolio upward ... is paying off.

This model helps enormously. The operators have a billing and services relationship with the customer, and we have a brand relationship.

This is a very balanced all-round performance by Sony Ericsson, ... We are beginning to get through a broad portfolio in the top end and the lower end.

The Koreans are very technology oriented. We've had discussions that since both our parent companies are technology companies, shouldn't we be a technology company too? But we've decided to build a strategy on differentiation.

I don't think there's a holy grail in chasing the lower end for its own sake,