Everything we do in this market from an advertising standpoint, we do in Citrus. We're hoping to saturate the market there.
The key driver here is the growth. We're giving people what they need.
People now have a great choice. And choice is a wonderful thing.
The whole focus of our growth is to meet the needs of the growing community. Before, no one was offering an open-heart program. That's what we've done in the last year.
