It's the culmination of a long road. We're going to be able to exhale.
The Super Bowl is the single largest advertising platform in the world.
The Super Bowl is about generating impressions as much as anything else. We feel we've achieved our milestone.
This was not two guys with a Sony camera. There were 60 to 70 people on the production set.
This really put a gun to everybody's head. Everybody had to react in time to the event.
It's pretty cool for a little company from around here.