My colleagues at Quaker Oats gave me some referrals, since my product is in no way competitive with their food business.
I wanted an easier way to exfoliate my skin.
It's harder to get people to jump when it's just you and your little business.
In my former job, I was accountable for the financial results of the product line, developing a business plan and a marketing strategy. I had a full team of people reporting to me. Now, the steps are the same, but I am the cross-functional team.