Steve McPherson Quotations

We talk about diversity so much, and so many times it's so inorganic in terms of the way it's used. I feel that example and the Korean couple on Lost are some of the best demonstrations of how incredibly compelling characters can even cross over the language barrier. I think in the diverse culture we live in that's far more truthful than some of the stuff we have on.

has a bigger family element. This is the East Wing side of it.

I think it's great, especially the timing, with it coming back this week. There's a portion of the audience that maybe saw it a few times but wasn't dedicated to it that might come back ... or there's a new audience that heard about the show pop-culture-wise, and now that it has the Emmy stamp of approval, may give it a shot.

I think being off for so long, not being able to hit it with aggressive marketing, has hurt it. You know, we feel like we've got to get the viewers back in there.

I think that's one of the most innovative character designs I've seen in many years,

like it because you have real content in each of the acts.

We chose it because it's one of the best shows on television, and it's gaining momentum. It's doing some of the most amazing work in drama that I think is being done anywhere right now. We feel like it's an asset that is only growing, and we wanted to expose it to a larger audience and keep that momentum growing.

At the end of all steel erection projects, when they fly the last beam up, there is a 'topping-off' party for good luck.

Creatively we just did not get the show where it needed to be. All of us tried really hard - producers, network, studio - but it just never got on track.

Putting the words racing and driver together and then adding insurance might seem a recipe for trouble but the facts and the statistics tell a different story,

The old one is a classic. This is a new classic. We think it's a nice thing to run both. Some people will watch one or the other, or both.

It really adds to the fun of the show and taps into something about human relationships.