Ted Schadler Quotations

Ultimately, it's the consumer that's going to judge whether a new machine is faster than an older one. The chip inside doesn't matter to the buyer as much as the computing experience.

There is a segment of the consumer population that wants the convenience of transferring and printing images directly from the camera, without the cable, and it eventually will gain popularity. But first they have to buy the equipment necessary to do that.

See a problem; find a solution; then tell the company that this is the way it's going to be -- get on board or else.

Music labels would much rather have variable price, so they can charge more for hits and perhaps less for older tracks. Apple likes the $0.99 price because it is simple, uniform, not too high to discourage buyers, and very easy to administer and merchandise.

Right now, everything is in place for the competition to really begin. In the past, manufacturers were tinkering with standards and technology, but now that they have that all figured out, the race has begun.

Right now, everything is in place for the competition to really begin.

Because they'll be able to lock up the volume discounts, they can undercut everyone's prices over the long haul. It puts price ahead of profit.

It is more than just a hum in the background, ... There are real decisions being made and money being spent, and Microsoft is starting to see, at the margin, an impact.

Microsoft has changed the way information is stored, so that any application can use WinFS. It essentially turns the hard drive into a database. That makes it much easier to find and back up data.

Microsoft is long overdue in creating a consumer operating system that includes core features for media, entertainment, and family security, and Vista will include much of this ability.

While a high-definition video format does bring benefits over today's standard-definition discs, in movies as in music consumers are moving beyond shiny discs.

When operating systems began integrating features that were in other systems, they were well on the road to becoming undifferentiated from each other. With widgets, they see an opportunity to win users by being unique in how free content is pulled into the system.

There is a big debate in the industry on centralized vs. different boxes around the house. I fall on the side of a lot of different boxes.

To really boost legal music download services, the RIAA has to understand how to master the channel.

Every consumer technology company -- manufacturers, service providers, installers, and retailers -- has a role to play in delivering end-to-end digital experiences. Product-service bundles, global media and technology standards, and nonprofit certification groups that implement and test standards are all critical to bringing digital experiences to life for all consumers.

The software industry once had the keys to the kingdom. But buyers are becoming more sophisticated. The software industry should share in the risk instead of running and gunning.

Apple will keep doing what it's doing, and most likely that means they hope Windows users will make the switch on their own. But they're not going to tear down what they've built to try to conquer the OS world.

Apple is very aware of what chips need to go in which machines and when. That's part of the reason they made the switch to Intel.

Apple is not looking at the chip for differentiation. It's counting on its hardware and software for that. If anything, it's taking the line of thinking that the chip inside makes little difference to the quality of the computing experience.

Apple is fairly consistent in terms of its cycle of early adopters followed by other loyal Mac users.

Apple is a hardware company - they build software to sell the hardware. The question really is, Why not support the installation of Windows on their computers?

Apple has accomplished this in music because it designs end-to-end and because they entered the market with a digital rights management-protected product (read: iPod) when no one else did. But it was a one-off, not to be repeated in television, personal video, mobile communications or photography.

This is the first time that media companies and media executives are part of the show.

This is a basic rewrite of the client file system, and a significant improvement,

They know the strength of their differentiation. They're not about to give that up because some guys want to run OS X on other machines.

They have a great hardware product, but they've been shut off from businesses and consumers who want to run PC programs, and now they have the software that will allow that.

They established best practices for double-checking software for potential security flaws.

This organization is a simple one because the alignment here of all the product groups save one is around markets: around people who write checks, the buyers,

This organizational structure makes it easier to hold executives accountable. The old organizational structure did not.

There's been a kind of disconnect between content creators and distributors and technology in the past. It would be advantageous for film and TV producers to bring digital content to consumers rather than hold back because of piracy concerns.

As products roll off the line, it'll be interesting to see what gets adopted.

It's about as easy as a consumer application gets.

It's a huge departure. It's a big deal. But it's tied to their business model: Apple is a hardware company.

It's a little bit like having an electronic dog.

It's all very complicated, which is just crazy. Unless you're a music lover, maybe you don't bother with it. It's hard to find your way around.

It's a jewel. It's beautiful, ... It's just a very elegant device. You want to hold it.

It's not really about social networking. It's not wide open.

Consumers don't really want to carry around more devices than they have to. Everyone has a mobile phone. To get music onto the phone is a big deal for the music industry. Why does Apple care? I think it's because they want to protect their turf. If they can't own the device, they can at least own the relationship. That's a big deal since Apple's the incumbent.

It's not going to be a big bang launch, but a trickle launch.

They did a great job in designing the iPod Nano. The face is the right size for the fingers and buttons are spaced apart well. I suppose you could break it if you accidentally sat on it while it was in your back pocket.

They did a great job in designing it. The face is the right size for the fingers and the buttons are spaced well. I suppose you could break it if you accidentally sat on it while it was in your back pocket.

They have to be really careful how they open the access to make it more valuable,

The cost of computers is still a problem along with access to Internet service, ... If you don't see marketing efforts toward your group and someone to set up the computer and internet service, you are less likely to have it.

If you're a virus writer, there's no glory in attacking Linux on the desktop.

In order for this to have any value, someone has to link it into a business application, so they've got a big delivery challenge. They've got to convince developers to build front ends, convince their partners to take on the challenge.

High-definition plus today's DVD equals good enough, ... It has been and continues to be so ugly that consumers are going to stay away.