Wayne Latterell Quotations

Sales managers are involved in the deal making. Their mindset is, What can we do today so we make our goals for the week, month, or quarter? At the same time, they need to step back and focus on the big picture, which for them is their department or region, and allocate their resources accordingly.

An executive wants to know where the company is and where it's going. Tactically, they still need the important numbers so they can run the business, but in general they're looking for trending information that enables them to better understand the market their company services to better determine where they should make large, long-term investments in the sales department.

It's exciting to see how sales technology is adapting the roles of salespeople. You have cities like New Orleans now offering full, wireless connectivity, vendors releasing new reporting tools. It's challenging the way salespeople conduct business, and forcing them to respond to customers quicker and more efficiently than before.

The integration of sales and marketing has the potential to affect the account executive the most. Instead of entering information many times over, you're leveraging information already acquired by marketing, but companies are still trying to connect the dots and there is still of lot of work to be done with this business process.