Anything that gets people thinking about their next career move is a positive for us. Visitors might first come to 'monkey around' with Monk-e-mail, but then end up spending time on our site searching for a better job.
The experience of people online is that you can convey the information more quickly, easily and deeply than you can in other mediums. Not to say the 30-second spot is going to go away in its entirety it's just going to be augmented by other forms of marketing.